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001        QUCS000986_00001
005        20171211162619.0
006        m^^^^^o^^^^^^^^^^^
007        cr^^n^---ma^mp
008        160819n^^^^^^^^xx^^^^^^s^^^^^^^^^^^eng^d
245 00 |a The Internet of Things: A Content Analysis of Semiotics in Wearable Fitness Tracker Advertising |h [electronic resource].
260        |c 2015.
520 3    |a The purpose of this paper is to analyze advertising content as it pertains to wearable fitness tracking products to better understand the current themes present in marketing for the Internet of Things (IoT). The goal of this study is to reveal if and how elements of IoT are being marketed in wearable fitness tracking devices. The research is grounded by a content analysis under the scope of semiotic theory to reveal how companies are using symbols and language to persuade consumers into not only purchasing wearable fitness tracking products but also living a connected lifestyle.
533        |a Electronic reproduction. |c Queens University of Charlotte, |d 2016. |f (Queens Digital Library) |n Mode of access: World Wide Web. |n System requirements: Internet connectivity; Web browser software.
535 1    |a Queens University of Charlotte.
650        |a Internet of Things.
650        |a Content Analysis.
650        |a semiotic theory.
650        |a connect devices.
650        |a wearable fitness tracking products.
655    7 |a Thesis |2 sobekcm
720 1    |a Lloyd, Morgan.
830    0 |a Queens Digital Library.
830    0 |a MA in Communication.
852        |a QDL |c MA in Communication
856 40 |u http://queens.sobeklibrary.com/QUCS000986/00001 |y Electronic Resource
992 04 |a http://queens.sobeklibrary.com/content/QU/CS/00/09/86/00001/26thm.jpg
997        |a MA in Communication


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