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Material Information
- Title:
- The Internet of Things: A Content Analysis of Semiotics in Wearable Fitness Tracker Advertising
- Creator:
- Lloyd, Morgan
- Publication Date:
- 2015
Notes
- Abstract:
- The purpose of this paper is to analyze advertising content as it pertains to wearable fitness tracking products to better understand the current themes present in marketing for the Internet of Things (IoT). The goal of this study is to reveal if and how elements of IoT are being marketed in wearable fitness tracking devices. The research is grounded by a content analysis under the scope of semiotic theory to reveal how companies are using symbols and language to persuade consumers into not only purchasing wearable fitness tracking products but also living a connected lifestyle. ( en )
Postcard Information
- Format:
- Thesis
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