Journey from Social Media Visual to Social Justice Movement: The Meaning & Meme-ing of #BlackLivesMatter

Material Information

Title:
Journey from Social Media Visual to Social Justice Movement: The Meaning & Meme-ing of #BlackLivesMatter
Creator:
Troy-Mebane, ReNée
Publication Date:

Notes

Abstract:
The issue of police abuse/brutality in conjunction with judicial system practices and verdicts that many within the public sphere feel support the long-held idea within the Black community that such acts only apply in cases where Black people are at the center of the case has been widely publicized and discussed on social media since George Zimmerman was found not guilty of murdering Trayvon Martin in 2013. This theme continues to dominate mainstream and alternative news outlets as well as social media channels, and the discussion is not only propelling discourse among racially and culturally diverse members of the public sphere, but is serving to champion changes in the opinion of the “dominant” public and overall governing policies. As such, this paper endeavors to apply Walter Fisher's narrative paradigm to a Black Lives Matter Internet meme for the purpose of conducting a critical mixed textual analysis of intercultural communication ethics. The findings will debunk the idea held by some scholars that we are currently living in a historical moment that embraces, accepts, and celebrates diversity, and will instead demonstrate that the “goods” and “rights” of the dominant population are still considered to be the standards by which others should adhere. This paper is intended for academics endeavoring to further understand this period of time from a critical standpoint, as well as for members of the public sphere that wish to understand why and/or how an Internet meme can instigate a viral movement that leads to "on-the-ground" action relevant to a particular interest/concern. ( en )

Record Information

Source Institution:
Queens University of Charlotte
Holding Location:
Queens University of Charlotte
Rights Management:
All applicable rights reserved by the source institution and holding location.

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Format:
Thesis