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Material Information
- Title:
- From Running Bases to Trailblazing: A Strategic Communication Plan for Marketing the Organizational Leadership Communication Aspects of America’s Pastime
- Creator:
- Muhonen, Wendi
- Publication Date:
- 2015
Notes
- Abstract:
- The purpose of this plan is to help the American Legion Post #51 in Concord, North Carolina increase community support for its baseball program for the 2016 season. Although the American Legion’s national baseball program partners with major league baseball (MLB), Diamond Sports, The Baseball Factory, and others, individual leagues like the one Post #51 sponsors rely on local, league-level efforts for fundraising and marketing. This plan will analyze the resources, or capital, present in the Post #51 baseball organization, and recommend strategies to use these resources along with the inherent organizational leadership skills players and fans acquire through playing and watching baseball to market the program. ( en )
Postcard Information
- Format:
- Thesis
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